http://www.kansai-ekigaku.com/blogs/ecommerce-agency.atom The Weird Company - Ecommerce Agency 2020-03-17T11:04:00-12:00 The Weird Company http://www.kansai-ekigaku.com/blogs/ecommerce-agency/covid-19-ecommerce-digital-marketing 2020-03-17T11:04:00-12:00 2020-03-17T11:38:49-12:00 How COVID-19 Has Affected eCommerce and Digital Marketing Duygu Ozen First and foremost, we hope everyone is safe and healthy out there with everything going on. We really appreciate having you in our community.

Some of our networks/clients posed questions about how COVID-19 has -- and has not—affected eCommerce/internet business in this unprecedented time. I thought it can be a good idea if I share it with you all.

I thought it can be a good idea if I share it with you all.

Ps: (If you are not our client, I would be happy to respond to all your questions as well. Please don’t hesitate to contact me).

Traffic graphic: Screen 1.

Source: Neil Patel

There are still many uncertainties regarding how fast and far COVID-19 will spread worldwide, and health officials in most countries without severe outbreaks are simply urging consumers to be cautious.?

We have taken the same approach in updating ad spending forecasts. ?We can say how to act in this situation best we can for our clients and the community.

The first thing is we need to be more creative with all our marketing communications to increase traffic/revenue/signup and so on.? (KPIs can change according to environmental factors)??

Questions and Answers ?

  • Should I stop my online advertisements?

? No. All brands should continue to?run their online campaigns. Brand exposure is important. Please don’t forget. This situation is temporary. You don’t want to lose your position on Google or your keyword rankings. Otherwise, it will create more marketing costs soon.

  • Well… It is so sensitive time. How should I decide my communication tonality?

? It is a big question. Our suggestion is to use a brand awareness strategy instead of promotions. ?

  • Content marketing?

? Please create content around your value proposition. If you write about Covid-19 or the situation, we highly recommend don’t use your product/services on your content. If you are not doing social responsibility campaigns, it is not good to relate to your brand or services any disasters, social issues. ?

  • There is a supply chain issue. How can I act if I don’t have enough inventory?

? We recommend two different approaches:

  1. Pre-order: Inform your customer about the shipping process clearly.
  2. Signup box under your product page: Inform your customer after restocking your product.

If you have traffic we suggest converting that traffic as an email address if we can’t sell any item.

I will be happy to answer additional questions.??

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http://www.kansai-ekigaku.com/blogs/ecommerce-agency/how-ecommerce-companies-can-be-successful 2020-02-05T02:45:00-12:00 2020-03-02T02:26:09-12:00 How eCommerce Companies can be Successful 2020 Duygu Ozen Let's talk about a little bit of "success" for eCommerce companies.?

We created five dimensions and called it "Break the Surprise Egg".?

Everybody talks about eCommerce successful but nobody says exactly what you need after launching your web site as a business side.?

1st: Team

Yes, the team is key! You don't have to know everything about eCommerce business but hire your agency or team with below skills:?

- There are generalists and specialists. Don't forget!? Focus on generalists. They will tell you exactly what you need for your overall business. They have a vision for the aspect of all eCommerce business. If you work with any entrepreneur, you are lucky! Because they will wear your hat so many times.?

2nd: Strategy?

- The first thing is first!? Market entry strategy will provide you goals, and optimizations for your next steps. This is question is critical: "How much do you spend for your first 6 months marketing? and what is successful?" After six months later, if you don't reach your goals you need to check everything! Product to pricing strategy or team to content strategy!

3rd: Funnels?

- We talk about it so much! What are your sales or traffic funnels? Why???

The funnels are great! Sexy! and MUST! The two types of funnels are important.?

Google Analytics, and other platforms.?

4rd: Content

- Be social as a Founder of the company. It is the best way to present your brand and create your community first. Social media have so many opportunities for that.

5th: Online + Offline

- We are in 2020 and talk about overall marketing strategies. There is huge competition in outside. You have to create connections between offline and online marketing strategies.?

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http://www.kansai-ekigaku.com/blogs/ecommerce-agency/why-ecommerce-businesses-fail 2020-02-01T08:53:00-12:00 2020-02-26T06:56:12-12:00 Why eCommerce Businesses Fail Duygu Ozen

We work very hard to find out why eCommerce companies fail in their first year (80%). Even though they have money, transactions, team why they end up after 2-4 years later shut down.

The Weird Company's mission is to provide the best solutions for the clients. For this reason, innovation is the main business model to solve the problem for eCommerce entrepreneurs. While searching for the failure reason, I met Zullily's story. on Failory.

Before this, our hypothesizes are below which supported hundreds of company experiences:

  1. Definition of priorities
  2. Definition of quarterly goals
  3. Focusing on paid marketing without holistic approaches (growth hacking tactics, SEO, integration of offline-online channels)
  4. Team structure
  5. Marketing knowledge
  6. Lack of information about the market and competitors
  7. The early or late funding
  8. Don't use technology for marketing
  9. Unclear future roadmap
  10. Customer journey > everything else
  11. There is a difference between the market fit and scaling the business. Every stage needs a different approach

CAUSE OF FAILURE: Zullily

Thousands of employees,?$194.6M funding, 7 figures transactions. End of the story:?

https://www.failory.com/cemetery/zulily

If you have eCommerce startup and nor getting enough traffic?we would love to help.

Top eCommerce Development Companies

Top Small Business eCommerce Companies

Top Shopify Developers

Duygu Ozen

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http://www.kansai-ekigaku.com/blogs/ecommerce-agency/tiktok-marketing-strategies-2019 2019-09-07T11:23:00-12:00 2019-09-11T02:16:47-12:00 Tiktok Marketing Strategies 2019 Duygu Ozen

The Weird Company

A short history of TikTok (Hootsuite)

Since the app launched in 2016, TikTok’s user base has grown to include more than 500 million people. It’s also just passed the one billion-downloads mark.

It shows no sign of slowing down, with a whopping 75 million sign ups in December 2018—up 275% from the previous year. Those aren’t the only landmark figures worth noting. The app, which is especially popular with Gen Z, has already courted controversy.

In early 2019 they found themselves in hot water over child privacy law violations. In response, TikTok has increased security measures and launched online safety campaigns, teaming up most recently with Internet Matters. But is TikTok as big a deal as it seems?

Is TikTok a good fit for your brand? Luckily, we have answers.?

Contact us about TikTok stats, demographics, and early brand content to decide if it’s time for your brand to get on board.?

Key TikTok stats:

  • In February 2019, TikTok exceeded?one billion installs?from the App Store and Google Play. More than half of these installs occurred in 2018.
  • Valued at?$75 billion, TikTok’s parent company Bytedance surpassed Uber to become the world’s most valuable start-up.
  • By November 2018, the TikTok app was downloaded?nearly 80 million times?in the United States.
  • Sensor Tower estimates?TikTok made approximately $3.5 million in October 2018 from in-app purchases.
  • In November 2018, Facebook released Lasso, a “clone” of the TIkTok app that is currently only available in the United States.

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http://www.kansai-ekigaku.com/blogs/ecommerce-agency/subscription-based-services-agency-vs-traditional-agency 2019-08-29T04:06:00-12:00 2019-09-25T03:07:47-12:00 Subscription Based Marketing Services Agency vs Traditional Agency Duygu Ozen "The design of the subscription-based model is such that you don’t just work together on one project and each of your moves on. It requires that both of you understand that you’re in it for the long haul. Meaning, as the service provider, building a relationship with the client is paramount."

Adweek

I was sitting in our first office in Soho last year November. The company web site wasn't ready, and I decided to create a different business model. I jot down which problems need to solve for an agency and their clients. I was lucky to know both sides problems, and as an entrepreneur, I could see the solution.?

The solution was a "subscription-based pricing model."?

(Yes, firstly I rent the office, and then I decided what I would do. :) )?

During my entrepreneurship journey, I had obstacles to find quality services. Because I had a limited budget. As a solution, most of the time, I gained that skills whatever I need. But today, it?appeared as a mission for The Weird Company as well.

We are on a mission to help Internet entrepreneurs by providing them high-quality digital agency services for reasonable and affordable prices. Our business model works perfectly for both sides.?

Subscription-Based Marketing Services vs Classic Agency Services

Subscription-Based Agency Classic Agency (Long Term Contract or Hour Based Pricing)
Monthly Payment/Cancel Anytime Minimum 6 months Contract
Focus on monthly goals Their performance increase according to monthly billing dates or renew contract time
Focus on the client business needs Focus on what they put on the contract
Access the skills of an experienced marketer, developer, content writer without the cost of a full-time employee Project-based team structure
Value-based pricing (Instead of calculating solely on hours spent, we use factors like how much additional profit you will make because of our work. Instead of calculating solely on hours spent, we use factors like how much additional profit they will make because of your work.) Hourly Based Pricing - Invoice

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http://www.kansai-ekigaku.com/blogs/ecommerce-agency/how-to-calculate-return-on-investment-in-ecommerce-2020 2019-08-22T05:57:00-12:00 2019-12-08T01:51:45-12:00 How to Calculate Return On Investment in Ecommerce 2020 Duygu Ozen To calculate the ROI, first, you need to calculate your spending.?

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To calculate the ROI, first, you need to calculate your spending. This means looking at the number of employee hours used, the cost of inventory,?warehouse or packaging?and any money spent on additional tools and resources.?

There's no one standard way to calculate or use ROI for your eCommerce store. You need to know your KPIs and to create a goal to improve your business.?

For example, your website can make or break your eCommerce operation.?

In fact,?“75% of online shoppers judge your business’s credibility by your website design alone.”??

The other example is to see how to know your ROI:

If you have an average customer acquisition cost of $15 and each new customer results in a $5 profit, that's a 30% ROI. If you have a small subsection of customers who are creating a $15 profit, however, that's a 100% ROI for that group of buyers. Looking at how much value those customers bring to your business and how they're finding your site can help you fine-tune your marketing plan so that you're consistently attracting the best customers.??

Bottom line, the more metrics you're evaluating, the better you’ll be at identifying the investments that are moving the needle for your eCommerce business.?

ROI = Net Profit / Total Investment * 100.

Return On Investment Calculator:?

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http://www.kansai-ekigaku.com/blogs/ecommerce-agency/how-seo-works-2020 2019-07-29T02:38:00-12:00 2019-12-08T01:51:01-12:00 How SEO Works 2020 Dee Oz Search Engine Optimization is a journey and it starts with strategy and moving on with correct execution. It is part of the overall marketing tactic, which means you should know all other marketing activities.?

The following provides an outline and explanation of the basic components and strategies essential for successful SEO. From the outset, you must understand that SEO is constantly changing and evolving, just as search engines keep changing their algorithms, making them smarter and faster. One needs to understand how SEO worked in the past and how it’s working now, to determine how it would work in the future.

How SEO Works

These resources will help you understand how search engines work.

Articles:

How to Track and Improve Your Rankings Without Spending Money?by Neil Patel?

The Beginner's Guide to SEO

The Beginner's Guide to SEO by Moz.com

Search Engine Land’s Guide To SEO?by Searchengineland.com?

SEO basics by Yoast.com?

Site Architecture

Crawlability

Technical SEO

On-Page (Optimizations On Your Site)

Off-Page Factors (Link Building)

?Monitoring Your Success Through Analytics

How to Avoid Google Penalties

Source:?97thfloor

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    http://www.kansai-ekigaku.com/blogs/ecommerce-agency/agency-and-client-responsibilities 2019-07-09T00:47:00-12:00 2019-07-14T04:43:12-12:00 Agency / Client Roles Dee Oz It is the most important part for the agencies to manage their clients’ expectations according to their business goals and the companies?should know their agency?needs to make them successful.?

    I was working for a digital agency in Turkey. One day, my director called and invited me to a private meeting. One of the clients had complained about me. The reason was about project delivering times. It was a great lesson for me and here is what I’ve learned:

    1. First of all, all company directors joined that meeting and they shared with me below story before starting the meeting:
      1. “Duygu, I went to the doctor. I had back pain. The doctors did so many tests for me and they couldn’t find anything. They thought I might have lung, pancreas problems because of back-related pain. Blood test, x-rays, etc. All doctors focused on my “back pain”. One of the doctors said why we are not checking the heart. AHA! The problem was about my heart. “
      2. He was trying to tell me: sometimes there is a problem but if we don’t analyze all process we can’t know what is the real issue.
    2. Their approach was so logical without blame for both sides. They wanted to see all the emails. We create a chronological process schema and we found the reasons. It was about both sides but at the same time, the solution appeared like a SUN!.

    ?In a nutshell;

    • If you have an agency, you have to know all your process. Analyze, edit, test, repeat.
    • The responsibilities define the process.?

    I found a great article to share with you Agency / Clients responsibilities.

    Client Requirements

    • Consistently shares relevant data and revenue feedback with the agency.
    • Provides short term and long term plans to improve its business.?
    • Has a vision of the future of Brand.
    • Agrees to reasonable production schedules.
    • Remains open, accessible and fair.
    • Facilitates and streamlines the approval process.?
    • Provides a simple and clear picture of business progress in the past year?
    • Accurately conveys direction from management and input from staff group.
    • Open to challenges from the agency in any area of the business.
    • Develop specific, measurable and achievable objectives for Brand and or product offerings.
    • Enforces need for single-minded strategy as long-term direction for business—i.e., it should not be subject to judgment changes.
    • Elements of service offerings and business development deployment have a central and consistent focus.
    • Provides scientific rationale necessary to support strategy.
    • Accurately conveys the direction of management and input from staff groups.
    • Fosters an environment that encourages appropriate creative risks and innovation.
    • Provides clear, complete and honest feedback.
    • Allows sufficient funds for meaningful levels of visibility in each element of the marketing mix.
    • Assumes responsibility for delays caused by changes in direction.
    • Pays agency invoices in a timely manner.
    • Mindful of agency needs to make a profit in the business relationship.
    • Provides at least an annual two-way review of the agency relationship.

    Agency Requirements

    • Provides reasonable analysis of market dynamics and key “lessons learned.”
    • Reviews major promotional moves by competitors and analyzes the effect on Brand and category.
    • Proposes business-building projects with the potential to have a major impact on Brand’s business.
    • Outlines key research that may ultimately contribute to the growth of Brand’s business.
    • Recommended target audience and promotional strategies flow logically from the lessons learned with similar branding clients.
    • Elements of long-term communication plan have a central and consistent focus.
    • Drafts copy strategy statement that is expressed as simply and succinctly as possible.
    • Proposes a meaningful character for Brand.
    • Plans reflect the experience and involvement of senior agency people.
    • Proposed creative concepts have following qualities…
      • Clearly on strategy
      • Stopping power – a big idea
      • Relevance and realism
      • Simplicity
      • A distinctive and appealing personality
    • Communications and media plans emphasize the achievement of objectives.
    • The process analyzes and improvement projects/ideas
    • Alternatives analyzed in light of both quantitative and qualitative factors.
    • Develop new ways of doing things.
    • High standard of accuracy, thoroughness, and consistency.
    • Work completed on time.
    • Work completed within budget.
    • Careful custodians of client budgets.
    • Follows projects through the necessary involvement of client staff groups.
    • Accurate and timely communication – contact reports, financial/budget updates.
    • Reacts quickly to find solutions to problems. "

    source: wanmaker

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    http://www.kansai-ekigaku.com/blogs/ecommerce-agency/a-question-to-ask-when-selecting-an-ecommerce-marketing-agency 2019-05-27T03:07:00-12:00 2019-05-27T03:12:58-12:00 A question to Ask When Selecting an eCommerce Marketing Agency Dee Oz

    How is your pricing structured??Other Agencies: “We charge by the hour.”?

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    A question to Ask When Selecting an eCommerce Marketing Agency:

    How is your pricing structured?

    Other Agencies: “We charge by the hour.”

    With this model, you may have a very hard time knowing if you are going to hit your budget targets. If an agency is using an hourly rate to quote your projects, dig deep to understand how many hours things will take, and what they will do to ensure they are good stewards of your budget. But you can't control their flow.

    The Weird Company; Instead of calculating solely on hours spent, we use factors like how much additional profit you will make because of our work.

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    http://www.kansai-ekigaku.com/blogs/ecommerce-agency/online-marketplace 2018-11-17T11:52:00-12:00 2018-12-13T07:44:36-12:00 Online Marketplaces Dee Oz Multi-channel retailing helps ensure you reach your audience wherever they are on their buyer’s journey, as well as their device preferences...

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    Multi-channel retailing helps ensure you reach your audience wherever they are on their buyer’s journey, as well as their device preferences.?

    According to a study by BazaarVoice, 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. Even Amazon shoppers compare pricing and reviews on various sites. They are looking at:

    A survey of American shoppers:

    • 74% shopped at large retailers.
    • 54% shopped at e-commerce marketplaces.
    • 44% shopped at web stores.
    • 36% shopped at category-specific online retailers.

    It is a reason we build up our team Amazon merchant - FBA, eBay, Etsy, Walmart, Wayfair marketplaces experts.?

    Which stage is your company??

    You can hire us as full time with our subscription packages. Click here.

    or you can choose one service to buy easily. Click here.?

    If you have any question, contact us

    The Weird Company One Stop?Ecommerce Agency

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    http://www.kansai-ekigaku.com/blogs/ecommerce-agency/social-media-seo-google-marketing 2018-11-17T11:43:00-12:00 2018-12-13T07:44:50-12:00 Digital Marketing Services Dee Oz

    An idea is nothing without proper execution. Once the strategy is set, we start implementing your tactics to drive results. Let's Face It, Online Advertising Sucks...

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    An idea is nothing without proper execution. Once the strategy is set, we start implementing your tactics to drive results.??

    Let's Face It, Online Advertising Sucks

    In order to get the most out of your ad spend, you need to dedicate a huge chunk of time to analyze, optimize, and report on each of your campaigns.

    Savvy advertisers use spreadsheets, pivot tables, and developer scripts to keep their campaigns on track. Even that takes hours of manual effort most businesses can’t afford.

    Our systems work with AI technology and our expert team analyze result to use your money in a more efficient?way.

    We will choose the best solutions for your business.?Which stage is your company??

    You can hire us as full time with our subscription packages.?Click here.

    or you can choose one service to buy easily.?Click here.?

    If you have any question,?contact us

    The Weird Company One Stop?Ecommerce Agency

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    http://www.kansai-ekigaku.com/blogs/ecommerce-agency/shopify 2018-11-17T11:29:00-12:00 2018-12-13T07:46:46-12:00 Shopify Store Development Dee Oz Shopify is the world’s leading multi-channel commerce platform, powering more than 400,000 businesses?who have collectively sold more than $34 billion worth of products online...

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    Shopify is the world’s leading multi-channel commerce platform, powering more than 400,000 businesses who have collectively sold more than $34 billion worth of products online or in-person.?Which stage is your company??

    You can hire us as full time with our subscription packages.?Click here.

    or you can choose one service to buy easily.?Click here.?

    If you have any question,?contact us

    The Weird Company One Stop?Ecommerce Agency

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